OpenAI ChatGPT EU privacy policy, with its model-training page: 9 sections reworded

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• 4 June 2026.

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• 24 August 2026.

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• We build tools like ChatGPT and Sora to help people learn, create, and solve problems.

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• We build tools like ChatGPT to help people learn, create, and solve problems.

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• We collect Personal Data that you provide in the input to our Services (“Content”), including your prompts and other content you upload, such as files, images, audio and video, Sora characters, and data from connected services, depending on the features you use.
• If you use the Atlas browser we may also collect your browser data according to your controls and use of the service.

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• We collect Personal Data that you provide in the input to our Services (“Content”), including your prompts and other content you upload, such as files, images, audio and video, and data from connected services, depending on the features you use.
• For Free and Go users, we also collect information about your ads history and interests, such as the types of ad content that you view or engage with.
• If you use the in-app browser we may also collect your browser data according to your controls and use of the service.
• We receive information from advertisers and other data partners, which we use for purposes described in this Policy including to help us measure and improve the effectiveness of our Services, including to help us show more relevant ads to Free and Go users on our Services.
• For example, we could receive information about purchases you make from these advertisers.

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• For Free and Go users, to the extent it is available to you, to personalise the ads you see on our Services (subject to your choices and controls), and to measure the effectiveness of ads shown on our Services.
• Learn more about ads on our services;

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• For example, you can share content like ChatGPT conversations or Sora videos and characters, or share information with third-party search and shopping partners.

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• For example, you can share content like ChatGPT conversations, or share information with third-party search and shopping partners.

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• For example, you can delete specific, or all, of your ChatGPT conversations, delete specific Saved Memories, or delete your account.
• For example, Temporary Chats will be automatically deleted within 30 days (unless we have to retain them for safety or legal reasons, as described further below), and your Atlas incognito browsing history won’t be saved after you end your session.

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• For example, you can delete specific, or all, of your ChatGPT conversations, delete specific Memories, or delete your account.
• For example, Temporary Chats will be automatically deleted within 30 days (unless we have to retain them for safety or legal reasons, as described further below).

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• If you use the Atlas browser, you can delete your browsing history or choose to browse the web in incognito mode, which helps keep your browsing private from other people who use your device.
• You can find more information on data controls here and by visiting privacy.openai.com.

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• Free and Go users can use the advertising controls in account settings to control what data we use to personalize the ads we show you on our Services.
• You can find more information on data controls here and by visiting privacy@openai.com.

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• For example, * If Memory is on, we may remember details you’ve shared across conversations to provide more personalised and consistent responses in future chats. * Using information you add in Custom Instructions (such as “I like concise answers”) to tailor how the model responds to you. * Suggesting conversation topics based on subjects you’ve previously discussed or saved in your Memory * Tailoring recommendations for Sora videos that may be relevant to you. * To give you an age-appropriate experience. * Account Information * User Content * Other Information You Provide * Log Data * Usage Da…
• To improve and develop our Services, and conduct research For example, * If training is enabled (see your data controls here) or if you provide feedback, we use the content you share with us to help our models become more accurate and better at solving your specific problems and help improve their general capabilities and safety. * We use publicly available content that is freely and openly accessible on the internet, as well as data from third-party partners, to train our models. * Account Information * User Content * Communication Information * Other Information You Provide * Information We …
• Your consent when we ask for it to process your Personal Data for a specific purpose that we communicate to you, such as processing your contact information to send you certain forms of marketing communications.
• Where necessary for our legitimate interests and those of third parties, for example when sending surveys to ask for feedback.

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• The Personal Data we process, the purposes for which we process it, and the legal bases on which we rely depend on how you use our Services, the features and settings you choose, and the circumstances of the processing.
• The table below provides more information about these purposes, the categories of Personal Data involved, and the applicable legal bases.
• In some circumstances, we may ask for your consent to process Personal Data for a specific purpose.
• Where we rely on consent, you may withdraw your consent at any time.
• For example, * If Memory is on, we may remember details you’ve shared across conversations to provide more personalised and consistent responses in future chats. * Using information you add in Custom Instructions (such as “I like concise answers”) to tailor how the model responds to you. * Suggesting conversation topics based on subjects you’ve previously discussed or saved in your Memory * To give you an age-appropriate experience. * Account Information * User Content * Other Information You Provide * Log Data * Usage Data * Device Information * Location Information * Cookies and Similar Tech…
• When you provide your consent, to personalise the ads you see on our Services.
• For example: * Where ads personalisation is available and “on”, we use past chats to make the ads you see more relevant. * Using information about the ads you’ve viewed or interacted with (for example, ads you hide or engage with) to tailor the ads you are shown. * Using information provided by advertisers to serve more relevant ads. * Our ads system uses the context of your current chat as well as other available information to select the most relevant ads for a given query. * Account Information * User Content * Usage Data (including ads data) * Device Information Your consent, for Free and …
• To show you generic ads on our Services where you select the generic ads experience (where you do not have a ChatGPT Plus or Pro account and do not consent to processing for personalised advertising or choose the free, no-ads option with additional limits) For example: * Using limited information (e.g. the context of your current ChatGPT chat, location and time of day) to show you ads. * Location information * Time of day * Context of the current chat * Device type As necessary for our legitimate interests and those of third parties.
• For example, displaying generic ads to make powerful and safe AI accessible to everyone and to support the interests of advertisers in reaching users who might be interested in their products/services.
• To provide measurement and reporting services to advertisers.
• For example, for Free and Go users we collect and use information such as the types of ad content that you view or engage with to understand on an aggregate basis how users interact with our ads.
• Advertisers will receive aggregate reporting, such as ad views or clicks. * Usage Data (including ads data) Where necessary for our legitimate interests and those of third parties.
• For example, it is in our interest and the interests of advertisers to provide accurate reporting to enable advertisers to understand how their ads have performed.
• To improve and develop our Services, and conduct research For example, * If training is enabled (see your data controls here) or if you provide feedback, we use the content you share with us to help our models become more accurate and better at solving your specific problems and help improve their general capabilities and safety. * We use publicly available content that is freely and openly accessible on the internet, as well as data from third-party partners, to train our models. * For Free and Go users, we process your information such as the types of ad content that you view or engage with,…
• Your consent when we ask for it to process your Personal Data for a specific purpose that we communicate to you.
• Where necessary for our legitimate interests and those of third parties, for example when sending surveys to ask for feedback, or when sending certain forms of marketing and communications.

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• Alternatively, you can write to us at privacy@openai.com or the address above under Section # (Data Controller).

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• Alternatively, you can write to us at privacy@openai.com or the address above under Section 12 (Data Controller).